Uber for Business
For the Uber for Business presence at the Global Business Travel Association (GBTA) and other business travel events, a distinct event identity was developed to elevate Uber’s role in the business travel space. This included creating marketing collateral, messaging, paid campaign, social media, booth design, and branded swag. The initiative provided a seperate identity for Uber’s business products and offerings, supporting business travellers, employees, customers.
Team : Uber for Business
Role: Creative Direction, Design
For the Uber for Business presence at the Global Business Travel Association (GBTA) and other business travel events, a distinct event identity was developed to elevate Uber’s role in the business travel space. This included creating marketing collateral, messaging, paid campaign, social media, booth design, and branded swag. The initiative provided a seperate identity for Uber’s business products and offerings, supporting business travellers, employees, customers.
Team : Uber for Business
Role: Creative Direction, Design
Pepsi 49ers fan deck at Levi’s Stadium
For the San Francisco 49ers fan deck, we collaborated with SF artist Jeremy Fish to create an immersive tribute to the team’s heritage and the spirit of San Francisco. The concept, titled "The Original Pioneers of Football," reimagined California’s gold miners as the early champions of the sport. For Super Bowl 50, the fan deck was transformed with a massive mural, custom-designed tables, Pepsi cans, and three large hand-painted portraits of 49ers legends, creating a unique space where history and fan enthusiasm intersected.
Team : Motive
Role: Art Direction
For the San Francisco 49ers fan deck, we collaborated with SF artist Jeremy Fish to create an immersive tribute to the team’s heritage and the spirit of San Francisco. The concept, titled "The Original Pioneers of Football," reimagined California’s gold miners as the early champions of the sport. For Super Bowl 50, the fan deck was transformed with a massive mural, custom-designed tables, Pepsi cans, and three large hand-painted portraits of 49ers legends, creating a unique space where history and fan enthusiasm intersected.
Team : Motive
Role: Art Direction
Courtside HQ: Mountain Dew’s All-Star Takeover
When Mountain Dew took over the NBA sponsorship from Sprite, we helped them made a splash at All-Star Weekend by transforming the New Orleans Board of Trade into Courtside HQ. The space brought fans closer to the action, featuring interactive sound art from artist Detour, live streaming, custom merch, and exclusive player meet-ups. To end the weekend, Joey Bada$$ performed on a center-stage cube for his "Victory" music video, capturing the energy of the event and highlighting Mountain Dew’s full lineup of flavors.
Team : Motive
Role: Art Direction
When Mountain Dew took over the NBA sponsorship from Sprite, we helped them made a splash at All-Star Weekend by transforming the New Orleans Board of Trade into Courtside HQ. The space brought fans closer to the action, featuring interactive sound art from artist Detour, live streaming, custom merch, and exclusive player meet-ups. To end the weekend, Joey Bada$$ performed on a center-stage cube for his "Victory" music video, capturing the energy of the event and highlighting Mountain Dew’s full lineup of flavors.
Team : Motive
Role: Art Direction
